Talk radio is a great way, not to mention FREE way to get our message out.

For every famous person who stepped up to the mic, there were 20 "regular" experts on every issue you can think of.

Local business owners, professionals, workers and special interest groups who have interesting information the radio audience would find helpful. Guests aren't allowed to turn their on-air appearances into self-serving ads (that's what paid commercials are for), but no guests leaves without grabbing a considerable amount of promotional benefit. Guests almost always get a chance to share their phone number, email address, office location, or web site URL.

There is no shortage of talk show opportunities. Talk stations number in the thousands throughout the US. Many more radio stations have a Sunday morning talk show.

First find one or two stations in your area. Listen to the shows and become familiar with the hosts and the topics they like to cover. Next, CALL or EMAIL the radio station and talk with the host or producer. You can get station contact info from the yellow pages. You may be able to get an email address that goes directly to the host. Most stations have web sites you can search for and easily find.